SellBusinessFaster.com
Dylan's construction company does $1.5M. Takes home $300K.
Broker said $400K.
I ran his numbers: $1.4 million.
Most owners leave money on the table. Read this before you talk to a broker.
50-page guide + 7 templates. Instant download.
30-day money-back guarantee. No questions asked.Selling a business is the biggest financial transaction most owners will ever make. Yet most hand it over to someone who gets paid more when you get paid less.
Here is what happened.
Dylan built his construction business over 20 years. $1.5 million in annual revenue. He takes home close to $300,000 a year. He was thinking about selling. He called brokers.
The first one wanted a $5,000 upfront fee and a 12% commission. The second one wanted $10,000 upfront before he would even begin. Larry, the third broker, reviewed 3 years of tax returns and then happily announced that Dylan's business is worth $400,000.
How did he get to $400,000? He took his taxable income from last year, $285,000, and applied a low multiple "to be safe." He never explained what he was doing. Never asked about add-backs, owner perks, or the real cash flow the business generated. He just ran his formula and handed Dylan a number.
Dylan was frustrated. His bookkeeper had told him: "You should get at least two times what you make." However the bookkeeper never bothered to explain what that value should be. He knew of a similar business that had sold for $1.3 million with less revenue and lower earnings than his. Something was wrong with Larry's number. But he did not know how to prove it.
Dylan found me through my Facebook group. He had three broker quotes and none of them felt right. He sent me his numbers.
We spent about an hour and a half on the phone. I walked through his financials, asked the right questions, and ran the calculation the way buyers actually run it. The number Larry gave him was based on the wrong figure entirely. Buyers do not pay a multiple on what the IRS sees. They pay on something else, a number Larry never mentioned, never calculated, and clearly did not want Dylan to know.
His business is worth $1.4 million. Three and a half times what Larry quoted. A 10% commission on the $400K lowball would have been $40,000. On top of upfront fees. Dylan would have walked away with roughly $360,000 on a business worth $1,400,000.
Dylan is now happy. He is confident. He knows his real number, understands how buyers think, and is ready to sell on his own terms. He is listing his business himself, next week on a for-sale-by-owner platform. His only professional fees at closing: a transactional attorney and a CPA. Around $2,000 total.
One more thing worth knowing about Dylan: he does not want to squeeze every last dollar out of the deal. He wants a buyer who can breathe, make the payments, and actually succeed with the business. A fair deal for both sides.
This guide is the exact process I used on that phone call, written out step by step so you can run it yourself.
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Every week I see the same thing: smart owners who built something real but believe they cannot sell without a broker. You can. The valuation is just the start. This guide walks you through every step: how to protect your privacy, how to find and vet serious buyers, how to structure the deal, and how to handle the negotiation. So you can close it yourself, confidently, without giving 10% away. Not every broker is bad. If a broker brings the right buyer and you get your number, take the deal. But you should never need one just to understand the process.
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50 pages. No filler. Just the exact process, in order, from valuation to closing day.
Every document you need, already written. Customize and use immediately.
Attorney value estimates are illustrative. Actual costs vary by jurisdiction and attorney.
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On a $500,000 sale, a broker at 10% takes $50,000. On a $1M sale, that is $100,000. This guide costs $27. The math is not complicated.
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These are Dylan's actual text messages after our call.
"I probably would not be listing it if it wasn't for your help."
"It would do great! Many people need help in this area."
"Man I greatly appreciate your help with this."
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No U.S. state requires you to use a broker to sell your business. Owners sell directly to buyers every day. What you need at closing is a transactional attorney to review the purchase agreement and a CPA to verify the financials. That typically costs $1,500 to $3,000 total — compared to $50,000 to $140,000 in broker commissions. This guide tells you exactly what to handle yourself and what to hand off.
Serious buyers — private equity, search fund operators, experienced individuals — often prefer dealing directly with owners. No broker in the middle means faster moves and fewer games. When a buyer gets a clean NDA and a qualification form from you, they know you know what you are doing. Credibility comes from your process, not from who you hired.
If your business has major contracts, government clients, or franchise agreements, Chapter 2 covers exactly how to market without exposing confidential relationships. Chapter 3 covers seller financing, which is especially useful when buyers cannot pay the full price upfront. If your situation has real complexity — a partnership stake, real estate in the deal, a pending earnout — the guide identifies exactly when to bring in an attorney early.
If you have never heard of Seller's Discretionary Earnings, Chapter 1 starts from zero. Most owners who finish it discover their business is worth significantly more than any broker told them. The Valuation Worksheet is included so you can run your own numbers without building anything from scratch.
The internet has general information scattered across hundreds of articles, most written by brokers with a financial interest in convincing you to hire them. This guide is one linear document: start on page 1, follow the steps in order, arrive at a sold business. The NDA is ready to send. The valuation worksheet is ready to use. No research, no assembly, no deciding which advice is current.
And if you are not ready to sell yet, this may be even more valuable now. The valuation chapter tells you what buyers pay for. You can start adjusting your financials and operations to maximize that number before you ever list. Business owners who read this 12 to 18 months before they sell walk away with higher prices because they had time to fix the numbers buyers look at.
For $27, you get the exact process I used on a 90-minute phone call to show Dylan his business is worth $1.4M — not the $400K his broker quoted. No commission. No upfront fees. Just the numbers, the method, and the documents to close it yourself.
One-time payment • Instant download • Yours forever
Go through the entire guide. Run your valuation. Use the templates. If you do not believe this guide is worth far more than what you paid, email us within 30 days and get a full refund. No forms. No hoops. No friction.
You either keep the system, or you keep your $27. The upside is keeping $50,000–$140,000 in commission that would otherwise leave your pocket forever.
You built something real. Do not sell for less than it is worth and then give away 10% on top of that. The guide and all seven templates are $27.
The price is $27 today. Going to $47 soon.